Cognac: Changing China
07 August, 2015
Cognac’s fall from grace amid China’s anti-austerity measures looks to now be in reverse. Richard Woodard reports
Cognac: China Calls Time
03 January, 2014
High-end Cognacs are in for a rough ride in China – and producers are bracing themselves accordingly. Patience Gould reports
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
